HIROSHIMA, Japan, March 9, 2006--Mazda Motor Corporation has announced the name of its new one-ton pickup range which will make its world debut at the 2006 Bangkok International Motor Show, to be held from Wednesday, March 22 through Sunday, April 2, 2006.
Mazda BT-50"In line with Mazda's global alphanumeric nomenclature strategy, we have named this new truck range "BT-50", a global name that will be used in all markets," says Malcolm Gough, Executive Officer and General Manager of Mazda's Overseas Sales Division.
"BT-50 recognizes the new range's B-Series Truck heritage (BT) and the number "50" reflects that this one-ton vehicle is optimally positioned between smaller payload trucks (e.g. half-ton) and much larger trucks.
"The Bangkok global premiere of the new Mazda BT-50 pickup range will provide existing and prospective owners with the chance to be amongst the first to see the world's "Zoom-Zoom" Truck.
"BT-50 builds on a tradition of Mazda heritage and values," states Gough. "Its aggressive presence, command of the road and powerful new turbo diesel engines will provide leadership in this competitive truck segment."
With this new truck, Mazda has deepened its commitment to Thailand and Asia, which is an important centre of truck and automotive manufacturing for Asia and the world.
With new 3.0L and 2.5L common-rail direct injection turbo diesel engines, BT-50 delivers an exciting blend of sophisticated design, refinement, responsive handling and dynamic performance. Owners of this exciting new vehicle will find its outstanding versatility, comfort and convenience whether they use it much like a passenger car or in circumstances requiring tough, reliable commercial truck performance.
Editor's Note
Is this another "for your eyes only" tease from Mazda? A close look at the specs shows a lot of shared components with the new Ford Ranger unveiled at the Bangkok show. We can't see how they'd spend all that R&D money for overseas when they have a huge untapped mini market in the U.S. that's been dyin' for a new B truck since the early '90s. Want to see this truck in the States? Then write Mazda here and let them know what you think!